Scottie Pippen, the Chicago Bulls basketball legend, entrepreneur, and golf enthusiast, is launching his own Bourbon brand called DIGITS, a five-year-old bourbon whiskey. Pippen’s first foray into the spirits beverage industry, a partnership with famed Wine & Spirits maker Dave Phinney, will make its official debut exclusively in Chicago on June 24, 2021.
Pippen, a Hall of Famer, 6-time NBA Champion, and 2-time Olympic gold medalist, is ready for his next big moment. Pippen, known for his smooth style on and off the court, tapped the award-winning Savage & Cooke distillery to create and produce an equally smooth five-year-old bourbon that Chicagoans will be the first to taste and experience.

Photo: Margaret Pattillo
“I’m thrilled to tip-off DIGITS in Chicago exclusively, as I begin this next chapter of my personal journey. Chicago has meant so much to me, the experience and equally important people who inspired me and cheered me on. I wanted to toast with them first and foremost. My partnership with Dave Phinney has been remarkable from the start, and I believe we have created a superb bourbon. We wanted DIGITS to be more than a bourbon, we wanted it to be a reminder of who we are individually and how we came together to create this bottle. I’ve always celebrated with bourbon, now getting to celebrate with my own is something very special to me.” – Scottie Pippen
The creation of DIGITS was an intimate experience for Pippen. DIGITS is a 46% Alc. Vol. (92-proof) bourbon whiskey, aged for 5 years, and blended by Savage & Cooke master distiller, Jordan Via.
“Savage & Cooke, since its inception, has been a place of discovery and home to making opportunities for great spirits to come to life. Little did I know I would have an opportunity to add one of the greatest basketball players of all time in Scottie Pippen, to the Savage & Cooke roster, whose drive for another great moment would include us coming together to make what is a beautiful and championship level bourbon in DIGITS.” – Dave Phinney