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Curry Brand Drops First Golf Line, With a Mission to Change the Game

Steph Curry and golf pioneer Lee Elder partnered during Curry Brand’s Masters weekend launch, paving the way to bring more equity to the game for youth athletes.

The Steph Curry and his Curry Brand Launches First Golf Apparel Collection
Courtesy Under Armour

In April, the 2021 Masters weekend was an exciting time for NBA All-Star Athlete and golf enthusiasts Steph Curry. It marked the Curry Brand’s official expansion beyond basketball gear, launching its first golf line. The Curry Brand’s newest collection features a line of men’s performance golf wear, footwear, and accessories backed by Under Armour. But there’s more to the brand than the product— a percentage of Curry Brand’s yearly revenue will be invested in under-resourced communities.

This year’s Masters also chronicled the Curry Brands partnership with golf pioneer Lee Elder, who, in 1975, made history as the first Black player to compete in the Masters Tournament. Nearly fifty years later, Elder, now 86, was honored at Augusta National in April as an official starter, teeing off the 2021 Masters alongside former champions Jack Nicklaus and Gary Player.

Curry Brand partner Lee Elder was the first Black golfer to compete in the Masters in 1975

Courtesy Under Armour

Elder has made it his mission to support young BIPOC golfers with the Lee Elder Foundation, which aims to break barriers for underprivileged children and adults in golf. In addition, Augusta National honored Elder with two golf scholarships in his name at Paine College, a historically Black college in Augusta, Georgia. Elder’s efforts complement Curry’s commitment to providing six years of funding to the men’s and women’s golf teams at Howard University, another historically Black institution.

The Curry Brand’s partnership with Elder during the Masters weekend launch resulted in funds to support Ace Kids Golf, the Oakland-based youth golf organization. As a result, the community-based organization expanded its programming to include 75 other Oakland youth to Ace Kids Golf to honor Elder’s accomplishments in 1975.

From a young age, Curry grew up surrounded by the power of sport and community. While playing in the NBA for the Charlotte Hornets, his father, Dell Curry, became increasingly active in the North Carolina community and established The Dell Curry Foundation to support youth.

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Steph has followed in his father’s footsteps building a prolific career in professional basketball, and he’s also done so as a philanthropist.

Curry and his wife Ayesha prioritizes giving back to the community with their youth-focused family foundation, Eat. Learn. Play.

The Curry Brand Launches First Golf Apparel Collection

Courtesy Under Armour

Steph has made youth his focus with his philanthropic efforts because he believes achieving success should not be dictated by circumstance. When it comes to athletics, less than 30% of youth ages 6 to 18 growing up in low-income households participate in organized sports. These kids are six times more likely to quit sports because of financial costs. And now, as many sports programs impose increased fees and logistical hurdles in response to the coronavirus pandemic, experts anticipate participation will only decrease.

Curry’s goals to help the youth are as high-achieving as his basketball records: by 2025, the Curry Brand, Powered by Under Armour, aims to create at least 20 safe places to play, support 125 programs that impact young athletes, and deliver opportunities to train more than 15,000 coaches—making an overall impact on more than 100,000 youth.

The brand’s initial golf collection features seven pieces, including a golf shoe, hat, polos, golf pants, and a quarter-zip pullover. A percentage of Curry Brand’s annual product sales will be invested in under-resourced communities.

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